Premier Cool, Nigeria’s leading antibacterial cooling bar soap, has launched a nationwide consumer promotion tagged “10K for 10K”, in partnership with digital banking platform PalmPay, aimed at rewarding loyal customers with instant cash prizes.
Under the promotion, 10,000 Nigerians will each receive ₦10,000, translating to a total cash payout of ₦100 million. The campaign runs from January 12 to April 11, 2026, with 111 winners emerging daily over the three-month period. All rewards will be paid instantly into winners’ PalmPay wallets.
Speaking at the launch, Managing Director of PZ Cussons Africa, Oghale Elueni, said the initiative was designed to provide relief to households facing financial pressure while strengthening the brand’s connection with consumers. According to him, the promotion offers Nigerians a refreshing boost, both emotionally and financially, through a trusted household brand.
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Participation in the promotion is simple, with consumers required to follow three easy steps to qualify, while rewards are credited instantly to their PalmPay wallets. New PalmPay users who join through the campaign will also receive a welcome bonus of up to ₦5,550, reinforcing the digital bank’s focus on delivering practical value to everyday users.
Managing Director of PalmPay Nigeria, Chika Nwosu, said the partnership reflects PalmPay’s commitment to offering real, everyday value to Nigerians. He noted that collaborating with a long-established consumer brand such as Premier Cool aligns with PalmPay’s mission of providing smarter banking solutions that support daily living, savings, and financial growth.
The promotion underscores Premier Cool’s focus on rewarding consumer loyalty, reinforcing the message that freshness comes with tangible benefits. Backed by decades of heritage under PZ Cussons, the brand continues to position itself as a symbol of reliability, family well-being, and consistent quality in Nigerian households.
PalmPay, which launched in Nigeria in 2019 under a Mobile Money Operator licence, has grown to more than 35 million app users and processes up to 15 million transactions daily. The digital banking platform operates across Nigeria, Ghana, Tanzania, and Bangladesh, offering services such as mobile payments, savings, and micro-insurance through its app and agent network, as part of its broader push to deepen financial inclusion in emerging markets.
